Eida outdoor

According to industrial designer Martin Lauritsen, a designer’s most important task is to develop durable products. High-quality products that last for generations. In addition to creating value and joy in our everyday lives. "Good design is like good music. Both can create positive moods and emotions through their melodies, rhythm, shape, colour, materials and more. I find the emotional qualities that aesthetics can create very interesting, and this is a driving force in my design process, just as much as creating good functional solutions."